#LiftingOthers – who gave you a helping hand?


A new #IAmTourism campaign by the South Africa is Travel Ready Collective seeks to highlight the stories of those who have selflessly helped many in the travel and tourism sector rise to greatness.

“We don’t need an occasion or special date to give thanks to those super-lifters who get a kick out of #LiftingOthers,” says Dionne Collett, Director of Take Note Reputation Management and a member of the South Africa is Travel Ready Collective.

Dionne Collett, Director of Take Note Reputation Management and a member of the South Africa is Travel Ready Collective.

“Our #IAmTourism campaign in August gave a voice to the incredible women in travel and tourism, whose stories of grit and grace inspired us at a challenging time when our borders were still closed.

“This new campaign, under the banner of #LiftingOthers, opens the door to recognising individuals in our tourism lives who have seen our potential and that of others and have given us a hand-up.

“Although our borders are now open, travel restrictions from our source markets are still impeding our tourism recovery, which is something that we cannot control. What we can do is to recognise the super-lifters and their contributions to a creating a globally robust tourism sector,” says Collett.

Like its #IAmTourism predecessor, #LiftingOthers stories will be featured on the traveltosouthafrica.org website and in social media and media. Industry is invited to motivate on behalf of their super-lifters whose stories will be revealed through video interviews and blogposts.

To submit your motivation for consideration in the campaign, simply email [email protected] with the name and contact email of your super-lifter and a brief explanation of how they gave you a hand-up. The South Africa is Travel Ready Collective will select 21 of these to be featured in February and March.

“Everybody has that someone who has given them a hand-up; a super-lifter who has helped them on a path and saw the potential perhaps before they even knew they had it. These are often people who work behind the scenes and shine their light on others so they may step up and take their path to greatness. #LiftingOthers is about shining the spotlight on them to show and share our gratitude for their efforts,” concludes Collett.

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