Ahead of the Curve: What can you do now to help Tourism

When hope is all you have and it is dashed, it’s tempting to throw your hands up in the air and give up, or get angry, let lizard brain take over and react. For many of us, it’s likely we’ve been tempted to do both this past week. And you’re probably asking, what now?

If you’re itching to get involved, you can bring the voice of Tourism to bear so that it’s heard by those who have the power to effect change. Whatever you do, it has to be with one voice. We are louder and stronger together.

A long-fought battle, lobbying is something we have been doing actively since this all began. Our South Africa is Travel Ready campaign has been keeping the pot on the stove and reminding our customers and ourselves that we’re ‘travel ready’.

But it’s time to take it up a notch… If supporting South Africa’s women to become financially independent is among Government’s greatest priorities currently, denying them the ability to earn a living and support their families is the ultimate contradiction of that.

Here’s how we feel about this and 5 things you can do today to focus your energies:

  1. Not another survey!

If we are to bring to life the human stories behind this crisis, we need the data on how this has impacted at grassroots level which means unfortunately we’re asking you to complete another survey. The data will be used by the Inbound Tourism Recovery Team for lobbying purposes and will be analysed in aggregate.

Click here to complete the survey. 

  1. I Am Tourism Video

With over 70% of women making up South Africa’s tourism sector, the message is clear:

 I am tourism. We want YOU to stand with us by submitting one image of yourself showing the message of #IAMTOURISM. A simple act on a grand scale to get the attention of our government, and of the world. The target is 3 000 images by Women’s Day, 9 August. Here’s an example of one for you to see and if you submit one you agree for the image to be used in social media and media. *Feel free to wear your mask should you want to preserve your anonymity.
You can Email us and attach your image.

  1. Sharing the stories

Tell us who the women and youth are in your business who, as a result of COVID-19 lockdown, have had their livelihoods affected. Email us [email protected] and we’ll call you back. Equally, if you know someone who has influence, someone who can give a voice to those in Tourism who don’t, please connect us with them.

  1. Work with your association

If you’re a member of an association, make sure you’re subscribed to and are reading their mailers, getting in touch with them to see how you can be involved. They will have initiatives underway that you can join or help inform. They also have a collective voice which is more powerful than one.

       5.  And don’t forget South Africa is Travel Ready 

  • Send us your positive destination news, images and videos (not a product push)
  • Like, follow and share from our FacebookLinkedInInstagram and Twitter
  • Tag your social media with the hashtag #SouthAfricaisTravelReady
  • Tip us off if you see any publicity on tourism and South Africa
  • Share our positive stories about Destination South Africa with your networks
  • Encourage your networks to amplify the #SouthAfricaisTravelReady hashtag
  • Send our ‘Ahead of the Curve’ newsletter to your contacts 

I know you’re tired, angry and fed-up. I know you may be thinking what’s the point… why bother.

Just know, we haven’t given up on Tourism. We’re still fighting hard. You can count on us. I hope we can count on you.

#IAmTourism, so are you.